God knows how much money we’ve given to Obama and the Democrats and yet they’re not supporting our interests. There’s been no greater supporters of him than we’ve been from the first day and the first fundraisers continuing until he was elected. We all were pleased. And, at its heart institutionally, Hollywood supports the Democrats. Now we need the administration to support us. This is a very important time for Hollywood. The issue at hand — piracy — is a legitimate concern. But Google and those Internet guys have been swiftboating the entertainment industry by saying we’re trying to shut down the Internet just because we don’t want them to advertise pirated movies.
Hollywood’s Obama Donors On President’s Piracy Stand: Not Give A Dime Anymore (via joshuanguyen)
The irony is that The Media Companies are behaving as if Google, Netflix, EBay, Amazon, and the like DON’T dominate the Internet. They do and the digital space is a neighborhood with different leadership and a different set of rules than that of an Internet-less society.
One of those rules is if you put a couch out on ther curb in this neighborhood, you are signalling to everyone in the neighborhood that anyone is free to take it. Like it or not, that is what digital files are online.
Traditional Media puts digital files out on the curb and is shocked to find them “taken”, so they do it again, and again are shocked when they’re “taken”, so then they do it AGAIN. At this point you’d have to assume that they like this happening because they do have the choice to NOT place it out there digitally but continue to do it anyway.
Conversely, they are not attending to developing effective ways to monetize the way in which Internet distribution functions. (They just want Internet distribution, monetization, and promotion to work the same way as it all has by traditional means.) What they’ve needed to do for a long time is to get wise about their files and hire smart digital minds to invent (YES, INVENT SOMETHING NEW!) ways to make the Internet custom of distribution WORK for them. With 75% of all video watched online via people passing it around, that’s a distribution opportunity you cannot ignore.
Unfortunately, instead of developing ways to make the wonderful world of the Internet work for them, they are trying to combat it. The very last item on their list of options is “adapting”.
It’s sad that it’s becoming so laughable.
(via tanya77)(via tanya77)
